Key achievements
- SuperSummary
- Planned and launched over 20 conversion A/B tests, directly resulting in a $500k revenue increase within a year
- Developed and maintained 10+ analytics dashboards using Metabase and Amplitude to monitor and report on experiment results
- Trybe
- Designed and led A/B testing strategies that significantly boosted new product signups, totaling over 300K in just six months
- Implemented more than 10 product features, collectively enhancing key conversion metrics by 80%
- dr. consulta
- Supervised and implemented e-mail marketing campaigns that generated over $200K in gross revenue in 6 months
Technical skills and passion
I'm deeply passionate about technology, programming, and design. I'm proficient in Python (including some Django), SQL, and have basic skills in UI prototyping with Figma. I excel in roles that leverage my skills from the ground up—starting with initial sketches and wireframes that set the stage for detailed discussions with designers and engineers.
On the tech side, I'm hands-on with task specification, conducting Q/A, and performing both simple and advanced data analyses. I also get involved in script writing and debugging occasionally, which all help improve team capabilities and bridge the gap between management, engineering and design.
Product Manager (Growth)
Lift Ventures - SuperSummary (edtech) from Aug 2023 to Present - Remote
I work as the Product Manager of the Growth squad, with a strong focus on conversion, experimentation and SEO.
Key achievements:
- Designed and launched multiple site-wide conversion a/b tests that improved bottom line revenue by 25%
- Planned and executed acquisition model experiments, including free trials and freemiums, to identify the most effective growth strategy
- Developed and maintained multiple dashboards and conducted in-depth analyses using Metabase, Amplitude, GA4, Search Console, and Google Colab to validate hypotheses, track experiment outcomes, and optimize SEO performance
Product Manager (Growth)
Trybe (edtech) from Apr 2021 to Jun 2023 - Remote
I worked as the Product Manager of the growth squad within the marketing department, with a strong focus on driving growth and conversion.
Key achievements:
- Conducted product experiments that increased bottom-line conversions in the user acquisition funnel by up to 100%
- Managed all the top of funnel products: main website, custom Content Management System (CMS), organic acquisition products, blog with 500k visitors/month, signup flow and authentication and landing pages
- Created and maintained the company's tracking plan and attribution model
- Integrated the top of funnel products with marketing tools such as HubSpot, Google Analytics, Google Tag Manager, WhatsApp, LP Builders, etc
- Created dashboards and data analyses in Metabase (on top of our data lake) and Product Analytics tools, such as Mixpanel and Amplitude
Product Analyst
dr.consulta (healthtech) from Dec 2020 to Apr 2021 - Remote
I worked as a Product Analyst responsible for overseeing the company's Help Center Platform, catering to the internal side of the Health Marketplace, specifically targeting healthcare professionals. In this role, my primary focus was on improving user engagement and retention across all medical departments.
One of my significant achievements during my tenure was successfully deploying the first version (MVP) of the company's Help Center using WordPress. After the launch, the SLA for non-critical support tickets went from 72 hours to 10 minutes.
Product Development Intern
dr.consulta (healthtech) from Jan 2020 to Dec 2021 - On-siteDuring my internship, I had the opportunity to gain exposure to the fundamentals of product management. It was my first experience collaborating with other technical departments, such as engineering, design, and data teams.
University of São Paulo (USP) - #1 Latam - #85 (QS World University 2024)
Bachelor's degree in Industrial Engineering 2015 - 2019
- Product Management
- Communication
- Python
- SQL
- Data Analysis
- Marketing
- Growth
- Software Development
- SEO
- Leadership
- Figma
- Design
- Product Execution
- Project Management
- Experimentation
- A/B testing